MOUNTAIN EQUIPMENT CO-OP CHOOSES ENVIROCOATINGS

Prima Developments' subsidiary Envirocoatings Inc. is pleased to announce that Mountain Equipment Co-op has chosen the high performance ceramic Insulcoat coating as the product to be spec'd on all their buildings across Canada.

Mountain Equipment Co-op, which is Canada's leading supplier of outdoor clothing and equipment, has retail stores across Canada.

Envirocoatings will be an excellent product for all their new construction projects as well as repaints of their existing buildings.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the USA. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $79 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

 On behalf of the Board,

Roland Langset,
President

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