CALIFORNIA ENERGY COMMISSION PASSES PRIMA'S THERMAL PRODUCTS
AT THE TOP PERCENTILE IN STRINGENT TITLE 24 RATING PROGRAM

Management is pleased to announce that the Ceramic Insulcoat R:E Roof Coating product passed at the top percentile in the stringent Title 24, Cool Roof Rating Council (CRRC) Building Energy Efficiency Standards testing program, conducted by the California Energy Commission of Oakland California. This positive test result confirms the effectiveness of the Envirocoatings exclusive performance ingredient CERYLIUM.

This rating is important news as building code officials, architects, building owners, property managers, Military procurement officials and Community Planners rely upon the CRRC for it' product rating program that provides fair and credible roof surface radiative property data. CRRC is at the forefront of a marketplace transformation towards more energy-efficient buildings that have less negative impact on our environment. Donald Klaus of ECO Green Distribution of San Diego, Envirocoatings US distributor, says, "This is tremendous news, this rating will result in the Ceramic Insulcoat R:E Roof product out-selling the popular wall product. The need for a thermal barrier Roof coating product is huge and will result in substantial increases in sales".

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the USA. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.  

On behalf of the Board,

Roland Langset,
President

 

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not
accept responsibility for the adequacy or accuracy of this release.

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